The first and paramount problem faced by an entrepreneur is "WHAT TO PRODUCE"? Academic qualifications are not prerequisites for setting up a successful industry. It is necessary for the entrepreneur to have qualities like ability to plan, Maintain good public relation, Reasonable risk taking capacity and of course have adequate financial resources. The first step towards setting up an industry is the identification of product and feasible product line after a thorough study of the market for the product, its demand and supply position, People's changing attitudes, Competition in the line, Method of distribution etc. This book is meant to help new entrepreneurs in product identification along with market survey studies, cost estimation, profitability calculation and various other aspects. Although guidance is available from the various promotional agencies, Consultants etc., the initiative and zeal for setting up of industrial ventures must come from the entrepreneur himself.
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