The marketing of information has been a popular topic in the library profession in recent years. The information product and services are like customer product and services in many respect. Marketing of information means transference of information to the potential user/customer. Marketing approach is very useful to libraries to improve their image and to attract more users and help librarians to upgrade their reputation within their organisations and as a profession within the society.
Designed for professionals, practitioners and students of library and information services, this book covers topics such as basic concepts of library marketing, how to set up a marketing plan, marketing mix, marketing communication, library branding, promotion of library services, library outsourcing and so on. It is illustrated throughout with successful strategies libraries are currently using to market their services.
There are no reviews yet.