Insurance is one of the most important industries in the world. Indian Insurance market has large potential, considering the country’s huge and burgeoning population. The increase in population and . The increase in population and growing incomes of people in India provided opportunities for both life and non-life insurance business. There is enormous growth in life insurance business from the year 2000 as Insurance sector was privatized. Marketing is very important activity in any business particularly in Life Insurance Business. In this book, the basic structure of insurance industry and growth and development of insurance over a period of time with reference to insurance sector reforms are given. The book has given the profiles of Insurance Companise, different insurance products, growth of business over a period of time, the channels of distribution. The very important aspects such as legal framework and regulation of insurance which brought professionalism and orderliness in insurance market are also discussedin the book. Insurees attitude towards insurance products, insurance companies, pricing, after sale service are given in the book. At the end, meaningful suggestions are given to the insurance companies for effective marketing of insurance products.
ABOUT THE AUTHOR Ch. Bhanu Kiran
Ch Bhanu Kiran has done his M.B.A. in M.P. Birla Institute of Management (An Associate of Bharatiya Vidya Bhavan), Bangalore University, Bangalore. He has been awarded Ph.D degree from Sri Krishnadevaraya University, Anantapur. He worked for four years as Senior Sales Manager in Bajaj Allianza Life Insurance Company Ltd, Anantapur. He has been visiting faculty for Teaching Management Studies in several colleges. Presently he is Assistant Manager in Tata Teleservices Ltd, Anantapur.
ABOUT THE AUTHOR M. Mutyalu Naidu
has done his M.B.A. in Andhra University, Visakhapatnam and Ph. D in Sri Krishnadevaraya University, Anantapur. He worked as lecturer in SVH College of Engineering, Machilipatnam for one year and later joined in Management Department of Sri Krishnadevaraya University, Anantapur in the year 1985. He had been elevated to the position of Professor in the same university in the year 2001. He was National Convention Coordinator for World Telugu Convention held in New York, USA in 1993. He has participated in Andhra Pradesh American Chamber of Commerce Business Meet in New York, USA. He visited American two times in 1987 and 1988. He has published 18 research papers 4 books to his credit. He has completed one UGC Major Research Project. He worked as Registrar of English and Foreign Languages University, Hyderabad during 2006-07 . Presently, he is Executive Director (Programmes) Society for Andhra Pradesh Networks, Mana TV, Department of TT & C, Government of Andhra Pradesh, Hyderabad.
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