It all began with Southwest Airlines and today Low Cost Carriers (LCC) have taken off in a major way. This book takes a look at the ‘no-frills’ LCC business model, its growth in the US, Europe, Asia and particularly India, and presents lessons they have learnt and the reasons behind their success. Included are insightful cases on Southwest Airlines, JetBlue, EasyJet and Air Deccan.
ABOUT THE AUTHOR R. Bharath
Prof. R Bharath has a Masters Degree in Management from IIM Calcutta. He has over 25 years of working and consulting experience with various companies in India and Africa in Marketing, General Management and Corporate Strategy. This experience has been across industries, and his interactions with leading multinational companies have given him a wide business and cross cultural perspective. He is the Associate Dean of ICFAI Business School in Bangalore; he teaches Business Strategy, Marketing and Business Ethics. He is also the Chairperson, Corporate Relations IBS, Bangalore, and the architect of the 3i industry interface initiative. His current research interests are Innovation and Strategy.
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