Managerial Rainbow

The book "Managerial Rainbow" is designed for management students, planners, practicing business executives, researchers and academicians who are interested in global perspective of business and behavioural sciences including marketing and human resource development. The primary focus is on the emerging conceptual and applied dimensions of management in the context of global scenario. With this objective in view, the book has been divided into seven sections. The first section covers general management area and contains articles on motivation and leadership. The second section deals with management accounting and in this section papers dealing with acquisition, merger and take-over are given. Marketing management is the theme of the third Section. Emerging areas of marketing like direct marketing, retail banking, consumer behaviour pattern and floriculture marketing have been included. The fourth Section deals with human resource management. Various aspects covering business ethics and human values, emerging relationship with most precious asset and Gandhian Techniques of human resource development are depicted, Growing complexities in management has necessitated drastic changes in management education. Various researches to shape of management education in Universities and other institutions forms the main theme of the fifth Section. The growing complexities of a fast changing global business environment is the crux of near future. Accordingly, the sixth Section contains papers relating to environmental planning and constraints. Emerging issues in Information Technology relating to managerial implications have been highlighted in Section seven. The rainbow approach of this book is the unique feature which is bound to help business scientists, business executives, policy framers and planners and academicians, in planning and evolving strategy for the merging challenges in management education during the decade 2005-2015.