Managing Hotels and Restaurants

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Managing Hotels and Restaurants is basically focuses on the concepts and principles of hospitality management. All hospitality professionals are supposed to follow certain business ethics and norms, convention and traditions as well as rules and regulations to make the business successful and profitable. The book endeavors to cover in practical terms the opening planning organizational and operational aspects of hospitality business as well as acquisition and approval of food and beverage establishments.

The book is divided into five parts. Part I concentrates on the background of hospitality operation and examines the original concepts and significance of feasibility study. Part II focuses on planning and designing opening layout kitchen planning and designing bar planning and layout equipment recipe and menu selection. Part III deals with organization and operation organizing and staffing food safety and sanitation safety and security purchasing receiving and storing and issuance accounting and finance. Part IV gives a full and interesting aspect of business development promotion marketing internet marketing electronic payments and financial instruments and case studies. Part V explains the basic principles of acquisition inauguration and opening and approval and re-approval of a restaurant and case studies.

The book thoroughly deals with important practical issues of internet marketing which can provide lots of useful information and insight to academics and practitioners. Research could be conducted with the collaboration between hospitality and tourism industry and academics for purpose of acquiring and sharing valuable consumer data. In modern day technology one would like to know.

What is that you want to achieve by using online marketing?

Do you want to search for new customers?

How to promote new services or amenities that you offer?

How to inform and educate your target audience about your hotel and amenities?

Figures tables charts diagrams bibliography appendix and index support the text and contents of the book. The book is very useful for students operators and research scholars of hospitality and tourism.

ABOUT THE AUTHOR Jagmohan Negi

Prof. (Dr.) Jagmohan Negi is presently Professor in International Hospitality and Tourism in Amity School of Hospitality. Formerly he held the positions as Executive Director in Swiss Institute of Tourism and Hotel Management and Director, National Council for Hotel Management as well, Research Professor and Teaching and Research Faculty in the Institute of Hotel Management, New Delhi. He is a reputed author of number of articles and books on various aspects of hospitality and tourism. He has more than 35 years of experience as training and management consultant to hospitality and tourism educational institutes. He has developed and designed number of travel related curriculum for undergraduate and postgraduate educational and training which has been acknowledged and adopted by many institutes, colleges, universities and training institutes both in India as well as abroad. He is also a reputed guest professor and speaker at various colleges, institutions and universities and is directly associated with various national and international bodies such as World Tourism Organisation, UNDP, ILO, International Culinary Foundation and Himalayan Tourism and Recreation in Mountains.