ABOUT THE AUTHOR Nirmalya Kumar
Nirmalya Kumar is professor of marketing, director of the Centre for Marketing, and codirector of the Aditya V Birla India Centre at London Business School.
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Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation
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Bibliographic information
Title
Marketing as Strategy: Understanding the CEO’s Agenda for Driving Growth and Innovation
Author
Edition
1st ed.
Publisher
ISBN
0143061895
Length
288p.
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