"The baby market is jumping; it’s such a huge growth market." A mother would rather spend some dollars on her baby than herself. Innovation was the key factor behind the unparalleled growth of this sector. With innovative products and lateral ideas, baby food manufacturers were successful in luring customers to buy their products. More than ever, parents are concerned about every aspect of their kids’ well-being, from safety to nutrition to physical fitness. There are so many pollutants in society today that moms are worried about their kids, they are extra careful about the chemicals in baby products. Parents are increasingly turned on by the idea of organic products – food, clothing and creams – made without chemicals that they feel are too harsh to be used on their children. The appeal of organic products, which typically cost more than their non-organic counterparts, comes from the perceived health and environmental benefits, because the produce and clothes are made with little to no pesticides, chemicals or other irritants. Why only organic products? …baby clothes and furniture and toys are all getting trendy and designer. In fact, the BABY has become a prime ‘customer’ for marketers today. Entrepreneurs are capitalizing on this trend by offering products and services designed to give parents the ultimate guarantee peace of mind. The objective of this book is to throw light on all these aspects for this ever-growing, fast-emerging market, and to educate consumers on the same.
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