Selling a product to a customer is merely the beginning of a marketing process. But winning over the customer, and thereby, establishing a marketing stronghold is its logical end. In an intensively competitive environment, companies do not get many chances to prove their products’ worth. They always get this opportunity only once and if they fail to use the opportunity properly, they would lose not only that customer but many more whom the customer would come into contact with. Many multinational corporations are aware of this fact and try to win over their customers not only the first time the customer tries the product but each and every time the customer uses the product. In this process, companies use many marketing techniques to not only win over customers, but also effectively retain them and discourage them from switching over to another brand. It is the best marketing effort to create as many prospective customers, encourage them to try the product and buy the product repeatedly. Winning companies focus on the emerging trend in the market. A firm can win in the battlefield of business provided it has the ability to go hand in hand with the changing marketing trends to capture the maximum market share. In this competitive business battle, a firm should apply its intelligence system to flourish in the market. In order to win the customers and the market they should have strong Business Intelligence, Competitive Intelligence, Market and Marketing Intelligence, Emotional Intelligence, Location Intelligence, Supply Chain Intelligence and Artificial Intelligence. Usage of right technology at the right time will always give the winning edge.
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