The book offers students and practitioners the comprehensive coverage they need to make the right decisions to create and implement highly successful marketing strategies. This exciting new book combines scholarly international research with relevant and contemporary examples from markets and brands across the world. The aim of this book is to give the student a comprehensive overview of the current state of academic and practitioner thinking on Marketing Management.
Marketing Management combines the best features of a reference and textbook. It skillfully integrates the important conceptual foundations in marketing with practical applications to serve as an essential and excellent book for both marketing students and marketing professionals. The author shall be thankful to the readers who point our errors and omissions which inspite of all care might have been there.
ABOUT THE AUTHOR Anil Kumar
Dr. Anil Kumar, is Lecturer in the Department of Business Economics, Guru Jambheshwar University, Hisar in 2001. He has more than 10 years of teaching and research experience. 15 research papers have been published by him. He has already completed one minor research project financed by UGC and is presently working on one major research project financed by UGC. His areas of specialization include Industrial Economics, Human Resource Management and Entrepreneurship Development.
ABOUT THE AUTHOR Dinesh Chawla
Dinesh Chawla was born on 26th Nov, 1974 in Delhi. He has 8 years of experience in Management. He has highly appreciated by their talent and their work. He started his career as a faculty of Management and now, he is working as Reader. He has actively involved in various management actively.He has completed their Bachelor of Commerce, Master of Business Administration and Ph.D. He has intended to participate in various seminars, symposia and workshops of management and got highest position in their each field.
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