This book discusses the marketing research industry, with a brief treatment of both suppliers and users. The body of the text takes a micro-level approach, detailing each and every step of the marketing research process. In describing the marketing research process, a decision oriented perspective has been adopted to help students, who are future managers and researchers, make better decisions.
Marketing Research is written in a clear and accessible style using many examples, real-life case histories and discussions of current issues in marketing research and customer information management that makes it very suitable for supporting the delivery of single semester modules on marketing research.
ABOUT THE AUTHOR Anil Kumar
Dr. Anil Kumar, is Lecturer in the Department of Business Economics, Guru Jambheshwar University, Hisar in 2001. He has more than 10 years of teaching and research experience. 15 research papers have been published by him. He has already completed one minor research project financed by UGC and is presently working on one major research project financed by UGC. His areas of specialization include Industrial Economics, Human Resource Management and Entrepreneurship Development.
ABOUT THE AUTHOR Dinesh Chawla
Dinesh Chawla was born on 26th Nov, 1974 in Delhi. He has 8 years of experience in Management. He has highly appreciated by their talent and their work. He started his career as a faculty of Management and now, he is working as Reader. He has actively involved in various management actively.He has completed their Bachelor of Commerce, Master of Business Administration and Ph.D. He has intended to participate in various seminars, symposia and workshops of management and got highest position in their each field.
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