Marketing Management: A Finance Emphasis

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Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.

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Bibliographic information

Title
Marketing Management: A Finance Emphasis
Author
Edition
1st ed.
Publisher
ISBN
8172246544
Length
552p.
Subjects