Marketing Management fulfills the need for an inter-disciplinary approach to the study of present day marketing management. It throws light on financial aspects of marketing and covers all the important and modern concepts in marketing management and also the principles, tenets, tools and techniques in financial management and management accounting.
Marketing Management: A Finance Emphasis
In stock
Free & Quick Delivery Worldwide
reviews
Bibliographic information
Title
Marketing Management: A Finance Emphasis
Author
Edition
1st ed.
Publisher
Jaico Publishing House, 2005
ISBN
8172246544
Length
552p.
Subjects
There are no reviews yet.