Marketing of Financial Services

Dr. Sangeeta Arora is presently serving as a lecturer in the Department of Commerce and Business Management, Guru Nanak Dev and doctorate from Guru Nanak Dev University, Amritsar. Her special interest is in the field of banking and finance. She has presented papers in a number of national level seminarsy and conferences and has over half a dozen articles to her credit, published in reputed journals such as Decision, abhigyan, Paradigm, Journal of Management Studies, etc.