Communication comprises an essential component of human lives, and changes in technology have revolutionized our modes of exchanging information over the millennia. From human messengers to e-mail, relay of information serve has come a long way with mass communication forming a crucial aspect of society, mass media has begun to assume immense importance, and with the increased role of the internet in delivering news and information, analysis of information, increased research and formulation of opinion the academic mass communication discipline has also evolved in new ways over the years. This book offers the reader an insight into the world of mass communication studies. It also examines the history of mass communication and takes a look at evolving technology which is bringing in newer and better means of conveying information in this field. With its erudite coverage of the issue, it is hoped that this book would of great interest to journalists, students and faculty in journalistic studies, as well as the general reader.
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