Media and tourism covers the basic theory of tourism and the media and considers the interaction between media and tourist decision-making. Case studies cover terrorism and its effects on tourism, the Olympics as a mega event involving tourism and the media, and tourist decision making in the wake of negative media coverage. Completely updated and redesigned, media and tourism examines how different components of the industry work together to create a successful travel experience with world class media. It covers: an overview of the industry; how tourism is organized in media; travel behaviour; tourism and hospitality, policy, planning, and development; and future prospects, etc.
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