Women are slowly emerging out of their centuries old darkness, shaking off their shakels of tradition and are increasingly raising their voice to demand their rightful place in the society and their due from it. Today women have become one f the potent forces of change, causing upheavals in the staid, in still waters of smug male oriented society. Modern communication can be a great force for women’s emancipation if it is utilized for promoting a critical consciousness on the women’s questions. But it can be source of powerful support to the force of status quo, to conservative and revivalist values and practices and to annihilation of women’s personality and identity. The present century has been a century of media evolution. The two revolutionary media radio and television -emerged in this century and have already established themselves revolutionizing the mass media scene. Now telemetic media-teletext and videotext have emerged to give a new dimension, utilising the technologies of television, cable satellite and computer. The present volume highlights the valuational aspect of Mass Media and Women’s Development.
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