If you haven’t heard it before, media convergence is here to stay. There’s radio on the Net, Net telephone, Internet facility in television and scientists have developed Personal Area Network (PAN) technologies that allow people to operate systems at their home through an attached chip! And there is much more in store. This book explores the realities of 21st century innovation and brings home fantastic examples of media convergence.
ABOUT THE AUTHOR V. Partha Sarathy
V. Partha Sarathy (b. 1976) holds an MBA degree from Andhra University. He is presently a senior member of the research team at ICFAI Books, an affiliate of the ICFAI University. Prior to joining the ICFAI, he was in The Hindu Group for a brief period. He was an adjunct Faculty at a management school, where he taught marketing and strategic management. He made research contribution to various books related to branding, advertising, media, IT, and corporate governance. He has edited books on advertising, entertainment and rural marketing. His other areas of interest are management strategies and philosophy.
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