Media Flow and Monitoring

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The broad look at the book on international flow of media materials and the rest focusing on to the emerging areas of media, and monitoring of media performance. The time have indeed bypassed the mechanistic flow studies which were fashionable until the 1980s and that the process of audiovisual communication in the contemporary world is quite complicated and full of paradoxes. At the same time the book can be taken as reminders of the long passage to be made from past research tradition to presenting a coherent and convincing alternative. International journalism has recently shown inadequacy in connection with major conflicts of the world. The public relations agencies have appeared as a new element in news manipulation. That is why the monitoring of the media has become more crucial to keep the action of the media in proper way. This book presents and clarifies some dimensions that should be taken into account in any effort to establish.

ABOUT THE AUTHOR Arun Bhatia

Arun Bhatia, with a masters' degree in journalism and mass communication and a post-graduate diploma in social work is a renowned teacher of communication studies and also well-known for his research on human development. He has penned a large number of learned articles and features on various social issues. As a part of his profession he travelled all over the world. Being a human rights activist, he is associated with many national and interntional human rights organisations and has sincerely devoted his life to social welfare activities.

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Bibliographic information

Title
Media Flow and Monitoring
Author
Edition
1st ed.
Publisher
ISBN
8183700225
Length
viii+262p., Bibliography; Index; 23cm.
Subjects