The media makes billions of dollars with the advertising they sell and that we are exposed to. We buy we are told to be good, after seeing thousands of advertisings we make our buying decisions based on what we saw on Tv, newspapers or magazines to be a product we can trust and also based on what everyone else that we know is buying and their decision are also base don the media. These are the effects of mass media in teenagers, they buy what they see on Tv, what their favorite celebrity advertise and what is acceptable by society based on the fashion that the media has imposed them.
ABOUT THE AUTHOR Kewal Anand
Kewal Anand is journalist by training and profession and a noted social activist raising various socio-economic issues, has been operational in backward regions of Central Himalayas (Uttarakhand). Also is consultant to leading NGO devoted for poverty alleviation and environmental protection in the region. Having a Masters's degree in sociology and political science alongwith a PG Diploma in Journalist and Mass Communication, he writes on contemporary issues. This book is his major published work. His recent book viz. Dynamics of Journalism in Historical Perspective has won him wide acclaim.
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