Media collects trivia from society and large and sends it back to masses in structure forms of news. Since society consists of different communities news impacts people differently. More often than not it doesn’t. People need some identification to relate to news. Media tries to present it in such a manner that it engages people. It goes overboard also in he process. News is a highly perishable item. There media tries to restructure and reprocess to keep people’s interested alive. Media is supposed to be a watchdog of society and intervenes in all possible manner but without being its adversary. It forces the society to divide itself in stereotypes. As far as culture is concerned, it is a static phenomenon and is built over a period of times. Contrary to the popular fears it neither gets easily affected not it tries to change itself. Ironically media also doesn’t aim at changing it. This book looks at this triangular relationship at a global level and provides a framework for debate. It is ideally designed for mass communicators and the students to have a second look at the world they live in and how media is trying to influence it.
ABOUT THE AUTHOR Om Gupta
Om Gupta has been a media professional since 1969. Most of this duration, he has been a student of international affairs. He has studied for M.Phil and Ph.D at the Jawaharlal Nehru University (JNU). He has studied Spanish language at the Ministry of Defence school in New Delhi and taught the same language to MBA students at Rai University, where he was Dean, Media and Communication in 2004-05. He has co-eidted two prestigious volumes G-15: Potential and Possibilities, Pan Media, New Delhi, sponsored by Ministry of External Affairs (MEA), India and Latin America in the Emerging World Order (B.R. Publishers, 2000, bulk-purchased by External Publicity Division of the MEA). He contributed a regular column Demarch in Mid-day, New Delhi from 1992-97 (It forms a large part of this book). He was the founder editor of a monthly journal Indo-Latin American File from 1992-2002. it was circulated in Latin America through our missions in that region. He organized 16 seminars in India International Centre from 1993 to 2000 on Indo-Latin American Affairs. He was invited by President Shanker Dayal Sharma and Prime Minister P.V. Narsimha Rao in 1995 to Latin America, Africa and Europe on high level state visits as an observer of Latin American Affairs. He is on the regular invite list of Rashtrapati Bhawan for State banquets and at Homes on Republic and Independence Days. He has been invited to speak on Latin American affairs by Banaras Hindu University, School of Foreign Languages, Ministry of Defence, Jawaharlal Nehru University and Bharatiya Vidya Bhawan. Om Gupta, at presently is the Dean, Jagannath Institute of Communication and Design, Vasant Kunj, New Delhi.
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