Microfranchising: Perspectives and Experiences

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‘Microfranchising’ is relatively a new term, currently used to describe income-generating opportunities for the poor through franchising that can be easily replicated. This practice takes the existing products and services and bundles them as stand-alone microfranchises that serve as easily managed business opportunities for citizens of poverty-stricken countries. It involves the principles and practices of traditional business franchising model (where there is a franchisor and a franchisee and the franchisor provides training, marketing and branding that lead to success). The obvious distinction is that microfranchising model works on a ‘no-profit’ motto with an intention to provide economic self-reliance to the poor. The impetus behind the idea of "Microfranchising" is to provide sound business opportunities and services to the poor by introducing scaled-down business concepts found in successful franchise organizations. With the awarding of the 2006 Nobel Prize for Peace to Professor Muhammad Yunus and Grameen Bank, Bangladesh, for their efforts to create economic and social development from below, attention has increased on this remarkable concept around the world. This book, while introducing ‘microfranchising’, focuses on its concepts, significance, applications and perspectives. It presents the overview and status of microfranchising across the world and further includes the experiences of social institutions and corporates across different regions/countries. The book is targeted at various interest groups, including international and national non-governmental organizations/ agencies, corporate houses, individual entrepreneurs and social consultants. Researchers, academicians, policymakers, institutions and organizations involved in poverty reduction globally can also be benefited with the insights provided in this book.

ABOUT THE AUTHOR Naveen Kumar Agarwal

Naveen Kumar holds a M.Phil. degree from Department of Business Economics, University of Delhi, Delhi. He is presently working as a Faculty Associate with Icfai Research Centre, Hyderabad. He has around seven years of research experience in the field of social sciences. He has been awarded fellowship for Doctoral Programme in 2003 from National Centre of Competence in Research (NCCR) North-South, Switzerland (a joint project of Swiss National Science Foundation and Swiss Agency for Corporation and Development). He has presented his research not only at different places in India but also in many countries like Bangladesh, Switzerland, Nepal, Kyrgyzstan, etc. His articles have been published in various national and international refereed journals. His areas of interests include urban poverty, slums, migration, education, child labour, water & sanitation, environment, banking and labor & development

ABOUT THE AUTHOR S. Jaya Krishna

S. Jaya Krishna holds an MBA degree from Sri Venkateswara University, Tirupati. Earlier, he worked as a faculty member in management at various business schools. At present, he is a faculty member and consulting editor at ICFAI Books, an affiliate of the ICFAI University. He is also the consulting editor for The ICFAI Journal of Supply Chain Management published by the ICFAI University Press. He is a regular contributor of articles to various magazines and journals published by the ICFAI University Press. He has already edited a few books, also published by the ICFAI University Press. His areas of interest are management information system, supply chain management, knowledge management, e business etc.

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Bibliographic information

Title
Microfranchising: Perspectives and Experiences
Author
Edition
1st ed.
Publisher
ISBN
9788131420744
Length
204p.
Subjects