Modern International Business. Plays an important and vital role in the economies of all modern societies. International Business defined as ‘those business activities that involve the transfer of resources. goods, services, knowledge, skills or information across international boundaries’. As we know globalisation is not a one way street. Investment, goods, technology and people have to move across the borders, in to the country and outside. Globalisation is evident in the consumer products and services that are found everywhere on the earth. Further, globalisation is responsible for the increasing availability of more product choices, at lower prices, and with decreasing national identity in places we purchase goods and services. Every effort has been made to present the discussion is clear, and in systematic manner. The presentation of each chapter has been made more logical, starting with basic issues of each topic and then moving on to refined matters. At the end of each chapter, review questions have been given for the better preparation for the students. Special care has been taken to cover the entire syllabus of almost all the professional institutes and universities.
ABOUT THE AUTHOR J.N. Jain
J.N. Jain is a Post-Graduate in Economics. He has obtained his Master degree from Delhi University, and also completed his Law degree from the Meerut University in 1996. He holds Post-Graduate Diploma in Business Management (PGDBM) from the same university in 1998. Afterwards, he has done post-Graduate Diploma in Computer Application (PGDCA) and Chartered Accountancy Professional Course [C.A. (I)] in 2000. He was earlier on the faculty of S.R.M. Institute of Management and Technology, Modinagar. Mr. Jain is prolific author and has to his credit over a dozen books and more than fifty research papers and articles spanning over Management, Law and Economics problems. He is the author of several other standard textbooks. He has been a consultant to several public and private organisations. Currently, Mr. Jain is engaged with full time teaching assignment.
ABOUT THE AUTHOR P.P. Singh
Pavitar Parkash Singh is working as Assistant Professor in Punjab College of Technical Education, Ludhiana. He obtained his M.Sc. from Punjabi University, Patiala and Masters in Business Administration from Kurukshetra University, Kurukshetra. He graduated in Education also from Kurukshetra University, Kurukshetra. He has great interest in science education, environment management and computer application. He has six years of working experience. Presently he is pursuing his Ph.D. He has authored and presented many research papers in national and international seminars and is providing consultancy to various industrial houses on the different projects. Recently, he participated and presented a paper in SAMF Conference, A SAARC Nations Organisation, held in Pakistan.
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