Modern Marketing management plays a vital role in the current marketing environment. Marketing principles are explained in the chapter Foundations of marketing. The book emphasises the practical aspects of the subject as well as the concepts. The straightforward approach and balanced treatment of topics makes the book ideal for those who need to gain a thorough understanding of the fundamentals of marketing. Sufficient number of figures and comparative tables have been provided throughout the book for a better appreciation of typical business concepts. A student of marketing should also have a proper idea of the special issues involved in international marketing. A glossary of marketing terms, and subject-index has been made even more student-friendly with text, illustrations and diagrams. The authors have tried to keep the language very simple, lucid and racy -so that you are inspired to read on. Every effort has been made to present the discussion is clear, and in systematic manner. The presentation of each chapter has been made more logical, starting with basic issues of each topic and then moving on to refined matters. At the end of each chapter, review questions have been given for the better preparation for the students.
ABOUT THE AUTHOR J.N. Jain
J.N. Jain is a Post-Graduate in Economics. He has obtained his Master degree from Delhi University, and also completed his Law degree from the Meerut University in 1996. He holds Post-Graduate Diploma in Business Management (PGDBM) from the same university in 1998. Afterwards, he has done post-Graduate Diploma in Computer Application (PGDCA) and Chartered Accountancy Professional Course [C.A. (I)] in 2000. He was earlier on the faculty of S.R.M. Institute of Management and Technology, Modinagar. Mr. Jain is prolific author and has to his credit over a dozen books and more than fifty research papers and articles spanning over Management, Law and Economics problems. He is the author of several other standard textbooks. He has been a consultant to several public and private organisations. Currently, Mr. Jain is engaged with full time teaching assignment.
ABOUT THE AUTHOR P.P. Singh
Pavitar Parkash Singh is working as Assistant Professor in Punjab College of Technical Education, Ludhiana. He obtained his M.Sc. from Punjabi University, Patiala and Masters in Business Administration from Kurukshetra University, Kurukshetra. He graduated in Education also from Kurukshetra University, Kurukshetra. He has great interest in science education, environment management and computer application. He has six years of working experience. Presently he is pursuing his Ph.D. He has authored and presented many research papers in national and international seminars and is providing consultancy to various industrial houses on the different projects. Recently, he participated and presented a paper in SAMF Conference, A SAARC Nations Organisation, held in Pakistan.
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