Modernization of Higher Education in India

As educational systems become more marketised, colleges, schools and non-formal education agencies seeks to build relationships based more on viewing learners as customers rather than participants. The main role of the teacher-turned-classroom manager is to legitimate through mandated subject matter and educational practices a market-based conception of the learner as simply a consumer of information. The result of this incursion by commerce and the widespread seeping of managerialism, market – thinking and consumerism into the orientation of educators is a basic inability within many schooling systems and agencies of informal education to address critically questions around globalisation, branding and consumption.