National and State Tourism Marketing: Study of Uttar Pradesh and Uttaranchal

Travel and Tourism is the largest industry in the world in terms of employments in almost every country of the world. Tourism is also an important source for maximizing scare foreign exchange earnings. Tourism industry tends to be highly sensitive and vulnerable to external factors. For this reason, Tourism Marketing is a very important. Although we can say that and tradition, but formal tourism marketing is a new concept for India. In this context, this knowledge of the tourism marketing to the readers. This book comprises of eight well knitted chapters covering various aspects of tourism marketing.