Tourism has established itself as a growing industry and economy of several countries is completely based on tourism. The World Travel and Tourism Council estimate that tourism generates 12 percent of the world total GNP. The book comprehensive discusses various aspects of tourism business and product in the Indian Context. It also elaborately delineates systematically the functions of tour operators in tourism business. It provides a set of management practices intended to help our tour operators to solve tourism problems. It also suggests a set of tools for monitoring policy and management, implementation, promoting sites and communicating with stakeholders. It also reviews roles of government organizations and private sector. It analyses the dynamics of formulating appropriate tourism policy. The book, examines the current trends in travel and tourism industry along with emerging opportunities and challenges in the field. The book will be highly useful for tour operators, policy makers, administrators and general readers interested in tourism.
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