GDP and GNP are some of the standard economic measures widely used all over the world. However, the emerging scenario has compelled economists and policymakers to think beyond GDP and other well-established quantitative measures. An obvious question comes to our mind: What is the ultimate goal of human life? Everyone wants to be happy, and happiness is certainly a missing factor in the economic measures like GDP and GNP. These well established economic measures are unable to define the level of happiness we attain through our economic growth and development. Thus, there is a need to have an alternative measure of our economic activities. Many measures have been taken by various organizations in this regard. But a tiny kingdom, Bhutan, has come up with a more holistic approach called "Gross National Happiness" (GNH). Bhutan is following economic policies based on the philosophies enshrined in Buddhist culture. This trend has led its people towards holistic well-being. In 1972, His Majesty the King of Bhutan conceptualized the idea of GNH as an alternative to GDP. Earlier, Bhutan was not open to discuss its initiative, but as the concept has begun delivering the desired results, Bhutan wants to make this a global movement. Bhutan’s experiment with this concept has invited the attention of the world to this small kingdom. This book is an attempt to understand Bhutan’s initiatives, and it critically examines the concept of Gross National Happiness in light of the current global scenario and developments.
National Happiness: Thinking Beyond Gdp
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ABOUT THE AUTHOR Ravikant S. Wawge
Ravikant S Wawge holds an MBA from Shri Sant Gajanan Maharaj College of Engineering, Shegaon. He is also a certified trainer of the Junior Chamber International, India. He is currently working as a Faculty Associate with Icfai Business School, Pune. Prior to joining Icfai, he served as Managing Editor for 'In-House News Service', Academic Director for 'Students Competency Development Program' and Secretary for Khamgaon City Chapter of the Junior Chamber. He was also the member of the board of studies of 'Shaashwat Business and Economic Research' where he had exposure to business management and economics. He also worked as visiting faculty for various institutes and taught Commerce and Management. His areas of interest include finance, marketing, public relations and socio-economic behavioral studies.
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Bibliographic information
Title
National Happiness: Thinking Beyond Gdp
Author
Edition
1st ed.
Publisher
ISBN
9788131420287
Length
208p.
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