Ravikant S. Wawge
Showing all 9 books
PR is a multifaceted discipline which deals with Media Relations, Community Relations, Public Affairs, Government affairs, Issues Management, Financial Relations, Trade Relations, Internal Communications etc. Its scope and function spread over varied organizational segments. PR has emerged as an important and reliable tool to corporates, governments, industries at large to disseminate information to the various "publics" concern to the organization, so ...
Are you held responsible for not getting results from your team? Do you have any doubts on your strategy? Think again, probably it is the execution and not the strategy that might have put you down. 'Execution' is the discipline of getting things done. Every strategy should have its own clearly defined execution path. Surveys have proved that most of the strategies, even the good strategies, have failed because of lack of proper execution. The successful ...
GDP and GNP are some of the standard economic measures widely used all over the world. However, the emerging scenario has compelled economists and policymakers to think beyond GDP and other well-established quantitative measures. An obvious question comes to our mind: What is the ultimate goal of human life? Everyone wants to be happy, and happiness is certainly a missing factor in the economic measures like GDP and GNP. These well established economic measures ...
Imagine that the people in an organization are working with a sense of mission, spirit of action and feeling of loyalty. They know their roles and responsibilities. And thus, they act, behave and set their own priorities to achieve the organization's goals. They have full confidence in the organization's leadership. They enjoy every experience at work and share organizational learning with an open mind and are ready to replicate their learning in the interest of ...
When a person moves to a new culture, he faces many challenges due to differences between his own culture and the new culture. If a person fails to understand, manage and overcome those challenges, he may get a culture shock which can badly affect his life. We all are prone to culture shock. When we get used to certain situations and suddenly need to adapt and adjust to different situations, we may find it difficult. The reason may be a culture shock. When a ...
The FMCG market has changed with the advent of innovative products. It has emerged as a fast, customized and large market. The primary reason for this change is the changing marketing environment in the FMCG business. Changes in the marketing environment have generated a need to reconsider the managerial perspectives on marketing in the FMCG business. This book points out that, marketing functions in the FMCG business are all about seizing competitive advantage. ...
Critical Infrastructure refers to those sectors of an economy which have direct impact on the functions and sustainability of the economy. It embraces material assets, facilities, industries and capabilities that are essential for the functioning and well-being of a society and economy. These days, due to global terrorism and increasing international political upheavals, nations the world over, face high security risks and need to instate an integrated and ...
Emotions play different roles in making advertising effective. Different emotions and emotional-stimulators like happiness, curiosity, sorrow, humor, fear, beauty, etc., have been portrayed in advertisements. A punchline in an advertisement accompanied with strong emotional appeal, touches customers’ psychological needs and influences the perception about the brand image. In many advertisements, without actually conveying the product qualities, beautiful people ...
Gone are the days when advertising was considered "salesmanship in print"! Not any more! Today advertisers are equipped with very advanced technologies to reach out to desired target audiences. The rapidly changing technology has had a great effect on mass media. We have seen the media evolve from print to television, to Internet, to mobile phones and so on. In an age where advertisers are using every possible medium to spread out their message, radio ...