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PR is a multifaceted discipline which deals with Media Relations, Community Relations, Public Affairs, Government affairs, Issues Management, Financial Relations, Trade Relations, Internal Communications etc. Its scope and function spread over varied organizational segments. PR has emerged as an important and reliable tool to corporates, governments, industries at large to disseminate information to the various "publics" concern to the organization, so ...
Today, increased globalization and heightened competition are changing the way logistics management is being viewed. Operating at a global level has its own challenges and issues which need to be addressed by the logistics operators. Logistics, at present, has been receiving increased attention in the corporate boardroom due to its ability to achieve strategic competitive advantage. The traditional role of logistics has undergone a tremendous transition due to ...