New Business in India is focused on how to enter the Indian domestic market, which is currently growing at nearly 10% per annum. The book is important as it is based on firsthand experience and real insights into the market in India, establishing a company and business, and developing the marketing and sales programme for both business-to-business (B2C) companies. Serving as a comprehensive introduction to entering the market, this book, in short, is able to take business planners and developers working in both large and small companies through the process they must address in order to establish a successful business in India at a time when there is a first-mover advantage.
ABOUT THE AUTHOR Paul Davies
Paul Davies founded Onshore Offshore Consultancy Services in India, to provide consultancy and executive search services to both western and Indian companies and also business process outsourcing services to the former. Prior to that, he was the managing director of Unisys India, in charge of developing the business in the Indian market as well as offshoring from the US, UK and Europe. He also took charge of the business operations in southern Africa and the Middle East, and was previously the sales director for Europe. He has a PhD in English, a successful teaching career and 20 years of experience in the IT and services industry in Europe, the US, India and Africa-and a love for India.
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