Nokia, the global telecom giant, has transformed itself from a small pulp mill to a global telecommunication MNC by carving a place in the hearts and minds of the consumers worldwide. Nokia exploited the telecom boom through its growth strategy to become the world s leading mobile phone manufacturer and a leading supplier of mobile and fixed telecom networks, including related customer services. It also provides services for network operators, service providers and corporations. This enormous worldwide growth in mobile business is principally due to its growth strategy that is driven by its product and technological innovations and its business acquisitions in the telecommunication industry. Though Nokia faces various challenges, it is still unique in its operation and innovation so much so that its competitors are unable to match its effectiveness and efficiency. In a short span of time, it has achieved the status of leader in mobile technology and it is seen as a major competitor by various companies in the telecommunication world. This book highlights the transformation of Nokia from a pulp mill into a telecommunication MNC and the path to success charted by the century-year old company. This book titled "Nokia Inc.: A Global Mobile Leader" comprises two major sections: Evolution and Growth; and Innovation and Challenges. The first section titled "Evolution and Growth" discusses Nokia s evolution, growth, business model, technology and product innovation, marketplace competitiveness and the challenges faced by Nokia in the market. The next section titled "Innovation and Challenges" comprises cases that highlight the innovation and challenges faced by Nokia in their growth strategies, organizational culture, technological and product innovation, branding, competition, and their global expansion.
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