In the constantly changing scenario of globalization, Internet inventions have made online networking a hot trend among people. Online networking is no more a teenage phenomenon; it has become a fundamental aspect of life for all segments in the society globally, for communication, getting information and cultivating relationships. It is an art of meeting and knowing people or collaborating, striking a rapport and finally establishing a long-lasting relationship with them for both social and business reasons. It encourages individuals or entities to share a common interest and offers an opportunity to stay connected. Relationship and membership are sought from like-minded people across the globe and enable one to reap escalating reward in terms of new contacts, information, job or advice to solve a problem or crisis. Online networking not only helps a person to socialize but also aids business entrepreneurs in creating a competitive advantage. It serves as a prime strategic resource to explore new avenues for businesses. A networking individual’s growth, at both personal and professional levels depends upon one’s situation, goals for networking, a right proportion of attitude and behavior; and following proper net etiquettes and optimal use of online networking tools. Success at networking also depends upon the strong practice that ‘networking should be carried on a continuous process’. On the flipside, there exist problems in terms of privacy; security and a hub for malevolent activities, such as cyber crime, cybersex, vandalism and loss of intellectual property too. On properly addressing these issues socially, technologically and legally, it is certain that online networking will become a centrality to all for interacting and building relationships. This book is designed to capture the significance of online networking and analyze the various tools and strategies for building networks and the way to handle the issues faced during online networking.
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