Communication is the life blood of an organization. The communication system of an organization is an increasingly powerful determinant of the organisation’s effectiveness, and it may have a limiting effect on the ability of the organization to grow, to perform efficiently , or to survive. The research approach of communication scientists in the past has seriously under estimated the impact of structure on communication of the organizations. There is an interdependent, inseparable interactyin between structure and function of communication in the organizations. Any breakdown in either can render the commu ication system inoperative. The intellectual separation of communication from organisation has discouraged the development of organizational communication as an integrated mode of inquiry. Thus the present investigation was designed to study the structure and function of the communication system of the Andhra Pradesh Agricultural University, Hyderabad. The study made some significant revelations about communication scenario existing in the organization with interesting implications. It brought to light the ills of hierachial administrative system in misu understanding one’s own role and utter disregard of other’s role expectations. Communicative openness-communicative initiative and receptiveness is the other casuality in the existing structure. Role conflict and role ambiguity were found to be quite prevalent in the system. The study has thrown adequate light on how to tackle these communication problems to promote Role Efficacy through uninhibited communicative initiative and unbiased response under the work climate free from ambiguity and conflict in role situations.
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