Vol. II discusses the impact of innovation, technology and globalization that has also opened up new resources and opportunities. It has eight interesting articles that deal with marketing innovations, wireless applications, evaluation of marketing and sales capabilities and e-health, apart from interesting case studies.
ABOUT THE AUTHOR K. Krishnaphani
Krishnaphani Kesiraju (b.1957) is a graduate in mechanical engineering and holds an MBA degree in Finance from Osmania University, Hyderabad. He also holds a Bachelor's Degree in Law from Kakatiya University, Warangal. He has more than 23 years of work experience. He worked for Andhra Bank for 16 years, mostly in the area of industrial credit covering micro, small, medium and large enterprises. He has seven years of experience as a consultant for project finance. He has been a guest/adjunct faculty at a business school in Hyderabad for several years, teaching finance. His areas of interest are banking, industrial finance and project management. He is at present working as a faculty member and consulting editor at ICFAI Books. He has edited five other books, "Bancassurance: An Introduction", "Credit Derivatives: An Introduction","Pension Systems: A New Focus", "Pharma Sector: Trends and Cases - Vol.I", and "Pharma Sector: Trends and Cases - Vol.II", published by ICFAI Books, an affiliate of the ICFAI University.
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