Pilgrimage Tourism Marketing Strategy

Marketing effectiveness of Tourism Service and customer / Tourist satisfaction with respect to pilgrimage tourism is the significant feature of this book. Major tourism services like Hotel services, Transportation services and Retail services at a pilgrimage destination are evaluated to understand the level of customer / pilgrim satisfaction at the destination. However, the book also evaluates the effectiveness of working of the Shri Mata Vaishno Devi shrine Board, the only governing body at the pilgrimage destination and the related satisfaction with respect to payment and non-payment services. This volume exclusively deals with pilgrimage tourism services and the related pilgrim satisfaction and suggests long term effective marketing strategies based upon scientific and statistical grounds better services in future. Further, it is to mention that this book is an effort of its own kind based upon primary data where in marketing effectiveness and customer satisfaction with respect to pilgrimage tourism services has been studied deeply for the very first time to understand the problems of pilgrimage tourism which forms the basis of domestic travel since long.