Several carefully planned features of the book “Principles of Management-Foundations and Realities†provide value to the text beyond traditional books on the subject: Focus: The book focuses on two themes-the need to take a strategic orientation at all levels of the firm and the fact that true competitive advantages lies in knowing the society in which the firm has to operate. Writing Style: Simplicity of the book is its ethos and clarity is its strength. The writing is consistent in both level and style and is easy for students to follow. Numerous up-to-date examples: To become successful, students will need practice. Because many students have limited exposure to real organizations, the book contains recent examples from a broad spectrum of organizations to illustrate the major concepts and to help students apply the knowledge.
ABOUT THE AUTHOR P.G. Aquinas
Dr. P.G. Aquinas has several degrees to his credit; M.A. (Economics) M.Com. (Costing) M.S.W., Post Graduate Dioploma in Labuor Law and Post Graduate Diploma in Marketing Management. He secured his Ph.D. from Mangalore University with a thesis on "Personnel Practices and HRD systems in Banks". Having taught the Post-Graduate Students in Personnel Managemetn HRD and OB for more than 15 years at NNAM Institute of Technology, Nitte and St. Aloysius college, Mangalore, Dr. Aquinas has been the UNDP Professor at the Alemaya University, Ethiopia. Dr. Aquinas has traveled extensively throughout the world as a consultant, researcher and keynote speaker. His field of academic interest ranges from Commerce and Management to Economics and Behavioural Sciences. He has published 5 books on Management and Economics. These book have been widely welcomed by both students and teachers. He has researched and published in the areas of Organization Behaviour and the Management of Human Resources.
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