Fifty years back the feeling and the thinking that the electronic communications were killing print. That judgement has proved wrong or atleast premature. True, the antenna of the media picked up tremors in the mid-1970s indicating that Americans' reading and writing skills were declining, and by concentrating public attention on alarming statistics and assertions of decline, the media moved the tremors up the Richter scale. Popular and expert opinion quickly blamed television as a major villain. Particularly as the apparent decline coincided with a drop in newspaper circulation. The analysts so explained the statistics as to raise doubts that the decline was real; experts disagreed about whether or not a problem infact existed, and if it did, just how serious it was; and historians pointed out that concern about declining literacy had surfaced before and seemed cyclical in nature. Nevertheless, the massage through the media was that indeed Johnny could not read or write, and schools and universities were put on notice to do something. Then the media picked up other tremors in society and moved on.
The Book titled "Print Media Communication" has been brought out with the main objective of enlightening the readers regarding the new dimensions of print media including newspapers, magazines, journals, books and other publications.
We are sure that this book will be quite useful to the students of Bachelor of Journalism and Mass Communication (BJMC) and of Master of Journalism and Mass Communication (MJMC) besides researchers under going M.Phil. and Ph.D. Degree programmes.
ABOUT THE AUTHOR Akshay Kumar Nayak
Prof. (Dr.) Akshay Kumar Nayak, Director, School of Computer Sciences, Indian Institute of Business Management, Patna has authored 22 books and 78 technical papers in magazines and journals in the areas of computer science and information technology. He is the former National Chairman (Data Security), Computer Society of India and associated with more than 20 technical and professional bodies in different capacities. He has been associated with 35 universities and institutes of national and international repute for the purpose of academic evaluation. He has organized many national and international conferences and seminars and associated as the expert member of many Government and statutory Bodies. He has been recently felicitated by the Prime Minister of India during the Indian Science Congress.
ABOUT THE AUTHOR Samir Kumar Singh
Dr. Samir Kumar Singh is the Director of Surendra Pratap Singh Institutes of Journalism and Mass Communication, Patna. Many programmes including Bachelor's and Master's Degrees in Journalism and Mass Communication in association with Makhanlal Chaturvedi National University of Journalism are being conducted under his dynamic leadership. Dr. Singh has keen interest in politics and nation building. He is presently the working President of Bihar Pradesh Congress Committee. He has organised many action oriented progeammes for the youth of India in general and of Bihar in particular. An ultramodern studio has been established under his direct control at Patna for taking care of the new programmes in broadcast journalism, multimedia and animation, TV and Radio Anchoring etc.
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