Effective launch management takes a business to higher altitudes while the same, if not implemented well, kills all the hard efforts. One of the initial and critical challenges faced by companies during the stages of floating a new business or a new product is Launch Management. In order to arrive at an effective product launch strategy, companies make systematic efforts, which typically begin from understanding the need, defining the objectives, arriving at the strategic design and classifying, segmenting and targeting the population. This book throws light on various aspects of Product Launch Management, namely, Market Analysis, Strategic Designing, Management and Applications, through a set of comprehensive sections. The book is an attempt to elaborate on the strategies followed by various companies ranging from FMCG to software in their endeavor to successfully launch products and services. The strategic designs and best practices highlighted in the book would deliver wider inputs to the executives and management practitioners on how to successfully manage a launch program. It would also function as a resource base for up-coming management specialists.
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