Basically, Public Relations (PR) is the management function which evaluates public relations, identifies the policies and procedures of an individual or an organization with public interest, and plans and executes a programme of action to earn public understanding and acceptance. It is the deliberate, planned and sustained effort to establish and maintain mutual understanding and acceptance. This book is encyclopaedic in nature which encompasses valuable information on all vital issues pertaining to Public Relations. The entire information is gathered under twenty six chapters. Definitely, this will serve as a dependable reference work to students, academics and the professionals in the field.
ABOUT THE AUTHOR Vijay Kumar
Dr. Vijay Kumar is a senior lecturer in the Department of History, M.D. University, Rohtak. He has been teaching in this Department since 1993. He was awarded the degree of Doctor of Philosophy by the same university in January 1996. His field of specialization is Socio-Economic History of Ancient India. He has got published some articles. His other works: 1. Daliton Ke Agardoot: Swatantrata Senani - Swami Atmanand (Published in 2000). 2. "Relevance of Dr. B.R. Ambedkar's Ideas on Social Inequality", Ambedkar's Perspective on State, Caste, Social Justice, Edited by Shashi Mehra, Sanjya Prakashan, Delhi. 3. "Emergence of Pauranic Hinduism", M.D. University Research Journal (Arts) submitted for publication. 4. Untochability in Ancient India - unpublished dissertation. 5. Dalits in Haryana - unpublished article.
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