Public Relations Management

by Pushpendra P. Singh, Samir Kumar Singh

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This book introduces the basics of Public Relations besides its nature, scope and process. The term "Public Relations" and other associated terms are defined besides the publics are, how important they are, how one can communicate with them. In short, we will take a wide look at what Public Relations does for the organisation, the publics and the management. While going through this chapter, you will be able to state the factors that have contributed "to the need for Public Relations; define Public Relations to bring out the various functions it serves; explain various terms used in public Relations context; describe the nature and purpose of Public Relations; map out the scope of Public Relations and its limitations; relate the role of Public Relations to management function; define 'public' and analyse the nature of publics; identify the publics of various organisations; list the tools and media available to a Public Relations person; describe how Public Relations can being about mutual understanding through strategic communication and explain the increasingly greater challenge for the public Relations professionals according to the changing environment.

The Book titled "Public Relations Management" has been brought out with the main objective of enlightening the readers regarding origin, growth, principles, practices and approaches to public relations.

We are sure that this book will be quite useful to the students of Bachelor of Journalism and Mass Communication (BJMC) and of Master of Journalism and Mass Communication (MJMC) besides researchers under going M.Phil. and Ph. D. Degree programmes.

ABOUT THE AUTHOR Pushpendra P. Singh

Prof. Pushpendra P. Singh has been teaching journalism and mass communication for the last 15 years at Makhanlal Chaturvedi National University of Journalism, Bhopal. He has been editing different journals and encyclopaedic volumes on media management besides advising many national and regional newspapers with a view to enabling them to reach the grassroot levels. Prof. Singh has the credit of leading the team of young and bright students of journalism and mass communication for taking them to different newspaper establishments all over the country for ensuring training to the students in the areas of news agency journalism, news reporting, page making, newspaper management, film and radio / TV production, electronic media etc.

ABOUT THE AUTHOR Samir Kumar Singh

Dr. Samir Kumar Singh is the Director of Surendra Pratap Singh Institutes of Journalism and Mass Communication, Patna. Many programmes including Bachelor's and Master's Degrees in Journalism and Mass Communication in association with Makhanlal Chaturvedi National University of Journalism are being conducted under his dynamic leadership. Dr. Singh has keen interest in politics and nation building. He is presently the working President of Bihar Pradesh Congress Committee. He has organised many action oriented progeammes for the youth of India in general and of Bihar in particular. An ultramodern studio has been established under his direct control at Patna for taking care of the new programmes in broadcast journalism, multimedia and animation, TV and Radio Anchoring etc.