Public Relations: Tools and Techniques

‘Public Relations: Tools and Techniques’ is a comprehensive and detailed introduction to the theories and practices of the public relations industry. Tracing the history and development of public relations, it explores ethical issues which affect the industry, examines its relationship with politics, lobbying etc. it explores the many facets of public in the branding process, including packaging, damage control, and e-branding. By actually creating a fictional product and using it as a branding template throughout the book, this definitive work offers extraordinary advice for PR executives and marketing managers on how to build their brands and use the appropriate media to effectively promote those brands. With examples of successful and unsuccessful branding campaigns and an exploration of the idea of personalities as product, this is the definitive for public relations. This book is complete and accessible guide for anyone who wished to develop better relations in the society as well as in their professional field. Students, wishes to develop better relations in the society as well as in their professional field. Students, Media and PR trainees, Public Relations Officers will find this book as indispensable reference tool.