ABOUT THE AUTHOR Supriya Biswas
Supriya Biswas is Professor, Marketing and IT, NSHM Business School, Kolkata, India. Formerly he was Deputy General Manager (Pre Sales) CMC Ltd, and has also served as a Guest Faculty, Marketing, in the Indian Institute of Social Welfare and Business Management (IISWBM), Kolkata, India. Dr. Biswas has published many papers in reputed journals on marketing and advertising.
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