R.K. Swamy was an unusual advertising professional. He was born in a humble background in a village near Kumbakonam in Tamil Nadu, India in 1922. The family’s poverty made them move to Bombay in an effort to make a living. He was enrolled in a neighbourhood school where the primary language was Gujarati. As soon as he finished school, he had to go looking for a job. His break into the world of advertising took place when he was given a temporary posting at J Walter Thompson Eastern Limited as a translator from English to Gujarati in 1940. From thereon, he became a self-taught professional through sheer hard work. Later in his life, when faced with a professional crisis, he created his own enterprise, R.K. Swamy Advertising Associates which went on to become a leader in the business. As in educationist he was instrumental in expanding the Lady Sivaswami Ayyar Girls schools in Chennai to serve the needs of over 3,500 students. An ardent devotee of his religious order the Ahobila Math, he served with great dedication, renovating old temples and even building new ones. In all walks of life, he was acknowledged as a man of principles and unquestionable integrity. This book is for all young men and women who wish to take a peek at the origins of a leading Indian advertising and marketing services group. It is the story of a man who lifted himself, and thousands of others, up in life, without compromising his values, and standing tall and unwavering by the causes he held dear.
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