The third edition of Retail Management is specially designed to meet the requirements of the postgraduate students of management. The book provides a lucid explanation of essential concepts related to retail management with the help of Indian and global examples, exhibits and case studies. The text integrates theory with corporate examples and provides rich insights into the dynamics of the retail sector.
Contents: 1. Retailing: Role, relevance and trends. 2. Retail organization. 3. Retail in India. 4. Retail customer. 5. Retail market segmentation. 6. Financial planning for retail. 7. Retail location strategy. 8. Organizational structure and human resource management in retail. 9. Supply chain management and information systems. 10. Retail product and brand management. 11. Merchandise management. 12. Retail pricing. 13. Retail promotion strategy. 14. Store operations. 15. Atmospherics and retail space management. 16. Customer relationship management in retailing. 17. Managing retail chains and franchising. 18. E-commerce.
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