Revenue Management: Hard-Core Tactics for Profit-Making and Market Domination

In this eye-opening book, Robert Cross reminds us that cost-cutting is not enough to reduce costs, and shows how a powerful strategy — Revenue Management — can help any business dramatically improve its bottom line. Emphasizing the importance of building market share through micromarketing, Cross explains how to identify ‘lost’ revenue opportunities, use marketing intelligence to sell the right product to the right consumer at the right time for the right price, and increase profits without increasing production or promotion expenses. It is a strategy that is poised to explode across all industries, and Robert Cross’ book should be read by all managers who are aiming to achieve lasting growth and success in their chosen markets.