India is one of the oldest civilizations in the world with Kaleidoscopic, variety and rich cultural heritage. It has achieved multifaceted socio-economic progress during 58 years of its independence. Rural India with its vast size and demand potential offers great opportunities to the markets, but understanding rural India in need of hour. Rural India consists different languages, cultures, different attitudes, more to understand rural India consists illiterate population, under developed infrastructure to reach nook and corner of rural India. The marketing of rural products either rural to rural or urban in developing countries like India is being performed under unstressed conditions and do not assume any organized function pattern. The status of rural India needs to be understood in view of social dynamics and various economic and operational gaps therein, to overcome these problems.
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