Service quality has been one of the most debated and researched subjects for the last two decades. With the shift in business orientation from production to service, the importance of service quality has become paramount. Service quality in the services sector has attracted the interest of researchers for numerous reasons. While one can clearly measure the quality of products, the same cannot be said of services. Measuring service quality requires a different set of parameters and calls for innovative thinking.
ABOUT THE AUTHOR V. Partha Sarathy
V. Partha Sarathy (b. 1976) holds an MBA degree from Andhra University. He is presently a senior member of the research team at ICFAI Books, an affiliate of the ICFAI University. Prior to joining the ICFAI, he was in The Hindu Group for a brief period. He was an adjunct Faculty at a management school, where he taught marketing and strategic management. He made research contribution to various books related to branding, advertising, media, IT, and corporate governance. He has edited books on advertising, entertainment and rural marketing. His other areas of interest are management strategies and philosophy.
There are no reviews yet.