Social Media

Social media are media designed to be disseminated through social interaction, using highly accessible and scalable publishing techniques. Social media use web based technologies to transform and broadcast media monologues into social media dialogues. They support the democratization of knowledge and information and transform people from content consumers to content producers. Andreas Kaplan and Michael Haenlein define social media as a group of Internet based applications that build on the ideological and technological foundations of Web 2.0 and that allow the creation and exchange of user generated content. Businesses also refer to social media s user generated content UGC or consumer generated media CGM. This book will quench the thirst of knowledge in the field of journalism and mass media is the sincere hope of the author. If it prove to be of little value to the readers all efforts and hardships of the author will amply be awarded.