Social Mobilisation and Modern Society

Social mobilisation is the process by-which energy that is latent from the viewpoint of the acting unit is made available for collective action. A more mobilized unit can get more done collectively either by increasing the number of goals it realizes or by increasing the intensity with which is pursues those goals it is already realizing. Developing on the kinds of assets involved, mobilization is coercive, utitarian or normative. While the mobilization of a unit tends to increase the power of its controlling overlayer, mobilization itself is affected by this overlay r and is often initiated and directed by it. Besides academic value, this book will prove of utmost use for the social scientists, policy planers, researchers and activists in the field.