Social networking is a concept that is based on shared learning through mutual support, exchange and advice. It helps an individual find new opportunities and be distinct; this is more so for young business entrepreneurs for whom establishing and amplifying their contact base globally is of prime importance for a winning future. The rapidly changing scenario of social networks for seeking and building relationships and the gamut of technological inventions have changed the scenes of people in collaboration and community formation. It has been overwhelmingly used by people as a medium of communication where networking relationships and membership are sought from likeminded people around the globe for various reasons – to maintain contact with their friends, colleagues or with anyone to be connected globally, for sharing information, to build online communities and to have a discussion of matters of general concern. Now, with new inventions in mobile technology, the future of social networking is moving towards mobile social networking. Such being the benefits sought, its increased usage among teenagers, business entrepreneurs and also academicians does not come as a surprise. An effective ongoing social networking process positively yields huge returns for the time and energy that is invested in the networking process. The net workers’ base can further be increased on properly addressing the networking issues of security, privacy and online identity. In a nutshell, social networking enables one to find and retrieve anything from lost friends to finding your soul mates or your business partners; to get referrals and be connected with people with whom you like or love to have an enduring relationship for personal or business reasons. This book is designed to capture the significance of social networking and its benefit and to analyze various tools and strategies for building and maintaining network for social and business reasons.
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